The experience that a customer lives when entering a store is completely linked to the space in which he is: What the customer sees, feels, hears and smells, in short, what he perceives, depends exclusively on the spatial conditions and determines his good or bad experience.

This comfort is achieved when all the elements that influence the senses of the clients are in balance and have coherence.

It is important that the brand and the spirit of the business are reflected in the design and the communication. Not only in the façade and signage, but in the atmosphere that is created inside. This language is the choice of materials, colors and the correct furniture.

Each type of business activity has a particular type of lighting. A cafeteria, a gym or a stationery store is not the same, but it is important to have an adequate level of lighting for the activity and an intelligent "decorative" highlighting lighting. The first studied according to the general functions and needs of the activity to be developed and the second contributes to creating the ambience.

Poor acoustic conditioning can turn into a feeling of discomfort, even if you are NOT aware of it. In cities we are used to traffic noise and noise pollution, it is part of our lives. For this reason, in moments of silence, it is when we become aware of the daily daze and it is when we feel that feeling of peace and relaxation. 

The same happens in interior spaces, we may not realize the level of noise pollution or the bustle of a place, but it is when these elements disappear, when our body and state of mind enjoy the experience of the site.

An adequate musicalization is also fundamental, and to be able to perform it correctly it is necessary to have the ambient noise under control. Without acoustic conditioning, musicalizing would add more decibels to an unwanted initial condition, increasing the initial problem.